Amazon May Own Prime Day, But 75% Of Shoppers Visit Competing Sites

Prime Day,which will be held July 16-17,has become the premier shopping eventof the summer:Coresight Researchestimates thatAmazonwillgenerate approximately$3.4 billionin worldwide sales during the2018event, up from an estimated$2.4 billionin 2017.But while thebiggestopportunitiesareownedbyAmazon,other retailerscan take advantage of the event for theirbrand'sbenefit. "Prime Day is very much Amazon's baby and we see relatively limited opportunities for other retailers to piggyback on it," said Deb...